Jaclyn Coleman

Founder & PR Director

Go-to coffee order: Cappuccino with coconut milk

Favorite book: Untamed by Glennon Doyle

Best piece of marketing advice: “In PR, always be making friends with reporters, and I mean actual friends, not fake ‘I only email you when I need coverage’ friends. Relationships are everything.”

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Jaclyn Coleman is the founder and owner of Muse Group Marketing and has spent nearly 16 years helping brands find their voice, tell their stories, and grow through smart, creative marketing. She founded Muse in 2015 in Reno-Tahoe and has since expanded the agency’s reach into Las Vegas and Northern California.

Her experience spans public relations, digital marketing, branding, events, partnerships, and strategy, with a special love for hospitality, food & beverage, wine, tourism, nonprofits, and lifestyle brands. At the heart of her work is a belief that great marketing is really about people, building genuine relationships, creating memorable experiences, and telling stories that actually connect.

When she’s not working on Muse, you can usually find Jaclyn traveling, wine tasting, hiking or mountain biking around Tahoe, planning her next adventure, or hanging out with her cat, Monday.