SommSelect Wine Club Experiential Branding
SommSelect Marketing Campaign
Print Design, Shipment Collateral, Newsletters and Social Media Design
About SommSelect
SommSelect is a nationally recognized wine subscription company that delivers sommelier-curated wines from producers around the world. Its wine clubs combine discovery and education, giving members access to thoughtfully selected bottles along with expert insights into the wines, regions and producers behind them.
While SommSelect had already created a compelling way to discover wine, the company wanted its brand experience to feel just as intentional as the bottles inside each shipment.
The Challenge
SommSelect came to Muse Group because it needed a stronger brand presence inside its wine subscription boxes.
For a subscription company, the customer experience does not end when someone places an order. Each shipment is an opportunity to reinforce the value of the membership, build anticipation and create a deeper connection between the customer and the brand.
SommSelect needed cohesive, thoughtfully designed materials that would carry its identity into the unboxing experience while supporting its newsletters, social media and wine club promotion.
The wine was already expertly selected. Our role was to ensure the experience surrounding it felt equally considered.
Our Creative Marketing Approach
Muse Group approached the project through the lens of experiential branding. We looked at how customers encountered SommSelect across every stage of their membership, from social media and email to the moment a wine shipment arrived at their door.
Our goal was to create a consistent visual experience that made members feel connected to SommSelect, not just to the individual wines they received. Each piece needed to feel polished, useful and unmistakably part of the same brand.
What We Delivered
Wine Shipment Cards
Muse Group designed branded cards to accompany SommSelect’s wine shipments. These materials gave the company a more meaningful presence inside each box and transformed the delivery into a branded experience.
Rather than simply receiving bottles, members encountered a thoughtful touchpoint that reinforced SommSelect’s expertise, personality and attention to detail.
Wine Club Brochure Design
We created a brochure that SommSelect could use to promote its wine club offerings and communicate the value of membership. The design made the information approachable and visually engaging while giving the company a polished asset for customer acquisition and wine club promotion.
Newsletter Design
Muse Group provided newsletter design support that helped SommSelect carry its visual identity into the inbox. The layouts created a more cohesive experience for sharing featured wines, club information and opportunities to continue exploring.
Social Media Design
We developed social media graphics that extended the brand across digital channels. These designs gave SommSelect a consistent visual presence and helped create stronger connections between its social content, newsletters and physical shipment materials.
Cohesive Brand Support
Across every deliverable, Muse Group created a visual system that connected the digital and physical sides of the SommSelect experience. Customers could encounter the brand on social media, open an email and receive a shipment without losing the sense that every detail belonged to the same company.
The Impact:
Muse Group helped SommSelect build a more complete and memorable customer experience by bringing its brand directly into each wine shipment.
The finished materials gave SommSelect a stronger presence inside its boxes, a more cohesive look across customer communications and additional tools for promoting its wine clubs. Most importantly, the work helped turn each delivery into an opportunity to strengthen the relationship between SommSelect and its members.
This is the value of experiential branding. When every customer touchpoint feels intentional, a subscription becomes more than a recurring purchase. It becomes an experience customers recognize, value and want to continue.
Creating Wine Brands Customers Remember
Wine club marketing is not only about acquiring new members. It is also about creating an experience that keeps customers engaged after they join.
Muse Group helps wineries, wine clubs and subscription brands create cohesive customer experiences through branding, print design, packaging collateral, email marketing, social media and content creation. From the first impression to the moment a shipment is opened, we make sure every detail tells the same story.
Looking for a wine marketing agency that can help your brand create stronger customer connections? Let’s work together.