Cornerstone Sonoma Wedding Venue Marketing Campaign
Cornerstone Sonoma Marketing Campaign
Social Media, Influencer Marketing, Photography, Email and Meta Advertising
About Cornerstone Sonoma
Part of Sonoma’s Best Hospitality Group, Cornerstone Sonoma is a Wine Country destination located at the gateway to Sonoma and Napa counties. Known for its boutique wineries, tasting rooms, artisan food, local shops and art-inspired gardens, the property brings together some of the best of Sonoma in one place.
Cornerstone also offers distinctive indoor and outdoor spaces for weddings and private events. However, that side of the property was not receiving the same recognition as its marketplace experience.
The Challenge
Cornerstone Sonoma came to Muse Group with the goal of increasing wedding bookings.
At the time, most people thought of Cornerstone as a marketplace and place to spend the afternoon, not as a Sonoma wedding venue. The property was booking only a couple of weddings each year and wanted to grow that number to at least one wedding per month.
The opportunity was not to create an entirely new offering. It was to change how people saw the property.
Cornerstone already had everything couples look for in a Wine Country wedding venue, including art-filled gardens, flexible indoor and outdoor spaces, memorable photography backdrops and a complete destination experience. Muse Group needed to bring those qualities forward and help prospective couples imagine their wedding there.
Our Marketing Approach
Muse Group began by touring Cornerstone Sonoma in person. Walking the property allowed our team to understand how the gardens, gathering spaces and marketplace worked together as an experience. We used those insights to create a wedding venue marketing strategy centered on visual storytelling, audience growth and qualified website traffic.
Our goal was to showcase Cornerstone not only as a place to shop, sip, eat and explore, but as a place where couples could celebrate one of the most important days of their lives.
What We Delivered
Wedding Venue Positioning and Social Media Strategy
Muse Group developed a social media strategy that gave weddings a more prominent place in Cornerstone’s digital presence. We created content that highlighted the property’s versatility, distinctive Wine Country setting and ability to offer couples an experience beyond a traditional event venue.
Professional Venue Photography
Our team planned and produced professional photoshoots designed to capture Cornerstone through the eyes of prospective couples. The resulting content showcased the gardens, event spaces and atmosphere while helping audiences visualize ceremonies, receptions and wedding photography throughout the property.
Influencer Partnerships
We collaborated with influencers who could introduce Cornerstone’s wedding experience to new audiences in an authentic way. These partnerships expanded the property’s reach and helped shift the conversation from marketplace destination to must-see Sonoma wedding venue.
Email Marketing and Newsletters
Muse Group created newsletters that kept Cornerstone connected with its existing audience while introducing weddings and private events as another way to experience the property. This supported both awareness and continued interest among people who already knew the Cornerstone brand.
Meta Advertising
We launched targeted Meta advertising campaigns to reach engaged couples and people actively considering Wine Country wedding venues. The ads showcased the property visually and directed interested users to Cornerstone’s website to explore the venue and submit an inquiry.
The Impact:
By bringing Madroña’s story, wines and personality into focus, Muse Group transformed a nearly inactive social media presence into a meaningful source of wine club growth.
Madroña Vineyards increased its wine club membership by 20% through social media after going more than a year without gaining new members.
The winery also came away with a distinct digital voice, a revitalized visual presence and a repeatable content strategy that could continue supporting wine releases, customer relationships and future membership growth.
Helping Hospitality Brands Reveal Their Full Potential
Sometimes a business already has exactly what its audience wants. The challenge is helping people see it.
Muse Group helps wedding venues, wineries and hospitality brands uncover overlooked opportunities and turn them into strategic marketing campaigns. Through social media, photography, influencer marketing, email, digital advertising, branding and content creation, we connect distinctive destinations with the people most likely to love them.
Looking for a hospitality or wedding venue marketing agency that understands how to turn your property into an experience people want to book? Let’s work together.