Solution-Based Marketing in Times of Uncertainty
Collective Coffee Roasters
Collective Coffee Roasters came to Muse Group to raise awareness of their brand, drive online sales, and create a community both online and in-person. However, between coffee shortages, rising supply costs, and tariffs, we knew we had to be creative with our approach.
When things feel uncertain, most business owners start cutting costs, and oftentimes, marketing is the first to get slashed. But did you know that during the Great Recession, 63% of brands that increased their marketing budget generated positive ROI?
At Muse Group, we focus on solution-based marketing strategies to help our clients grow, even in times of stress. See how we increased sales for our client, Collective Coffee Roasters y using a multi-service approach.
Our Approach:
In an industry based on togetherness, it was important to develop both an in-person and online community of CCR’s loyal customers. Using a combination of social media, e-marketing, & word-of-mouth, we launched Coffee with Collective, a weekly meet-up for Elko locals to get together, enjoy coffee, & try CCR’s newest brews.
We also focused on increasing their online coffee retail to target consumers outside of Elko. Through e-marketing, social ads, and influencer outreach, we developed consistent messaging to target and re-target their ideal audience.
The Impact:
Since working with Muse, Collective Coffee Roasters sales have gone up 30% year-to-date!
This goes to show that by using a multi-service approach, focusing on building brand loyalty, and avoiding fear-based messaging, growing during times of economic strife is possible with the right strategy!