The Elm Estate Full-Service Messaging Campaign
About The Elm Estate
Nestled along the Truckee River on historic farmland, The Elm Estate offers a serene and elegant setting for events of all sizes. Just minutes from Downtown Reno, the venue combines scenic seclusion with modern convenience. Featuring a restored 1880s farmhouse, luxurious guest house, multiple bars, catering bays, and customizable event areas, the estate’s refined design and thoughtful amenities make it a distinctive backdrop for unforgettable gatherings.
Our Marketing Approach
Muse Group launched a full-service messaging campaign with the goal of marketing The Elm Estate as Reno’s premier luxury event venue. Using a multi-service approach, we were able to reinvent The Elm Estate as not just a gorgeous wedding venue but a multipurpose event space featuring indoor and outdoor areas, luxury amenities, and top-tier service.
What We Delivered
We executed a comprehensive strategy including:
Social media strategy, management, and growth
Curated branding and photography for social media & the website
Newsletters, blogs, and SEO to increase website traffic
Targeted Google and social ads to reach new audiences
Public relations to highlight events and market The Elm Estate as a luxury event space
The Impact
As a result of refining The Elm Estate’s marketing strategy and messaging, we accomplished the following:
Increased the email open rate from an average of 21.8% in 2024 to 40% in 2025.
We transformed their brand presence in the Reno-Tahoe area, positioning them as a luxurious, versatile, all-occasion venue.
Located in a part of Downtown Reno that is often overlooked, we elevated The Elm Estate’s image as an exclusive and desirable destination.
Through strategic branding and content, we grew their social media presence organically from zero to over 1,200 engaged followers in under one year.
As a result, their event bookings increased from 40 to over 70 annually.
This campaign helped rebrand The Elm Estate from a general wedding venue to an upscale event space for a variety of events, including weddings, corporate gatherings, celebrations of life, parties, and more.