Heartstoppers Haunt Google Ads Campaign
Heartstoppers Haunt
Seasonal Campaign: Google Ads to Sell Out Tickets for a Haunted House
About Heartstoppers Haunt
What originally started as a hobby has now become Sacramento’s highest-rated haunted house! For almost two decades, Heartstoppers Haunt has welcomed thousands of guests to experience next-level terror through interactive attractions & terrifying stories. Featuring four haunted houses, live music, a carnival, and much more, Hearstoppers is a tradition for Halloween lovers in Northern California.
Heartstoppers hired Muse Group to develop a targeted ad campaign to help sell more tickets, faster. With a goal of $4,000 days, Muse Group created a Google Ads strategy to refine Hearstoppers’ audience and compete with other famous attractions.
Our Approach:
Recognizing the importance of launching seasonal marketing campaigns early, Muse Group created a Google Ads campaign in March 2024. This strategy included keyword research, target market analysis, optimization, & more.
Once we launched this campaign, we continued to analyze it consistently over the next few months. This allowed us to tweak the strategy as needed based on search trends and competitors’ marketing initiatives.
What We Delivered
Muse Group launched a paid ads strategy incorporating the following:
Google Ads Set-Up
We started by optimizing Heartstoppers’ Google Ads in March 2024. This allowed us to resolve any issues before their busy season from August to October.
Target Market Analysis
We identified three main target markets for Hearstoppers: families with older children, teenagers, & Halloween-lovers. Using these metrics, we were able to target specific audiences who would be interested in visiting Hearstoppers.
Keyword Research
Our SEO team started bidding on lucrative keywords early. Using important keywords such as “haunted house Sacramento” allowed us to target Hearstoppers’ audience earlier with high-ranking keywords.
Competitor Analysis
Hearstoppers competes with many well-known attractions such as Knott’s Scary Farm. By starting Google Ads early, we were outranking these large attractions by the time Hearstoppers started selling tickets.
The Impact:
Using a combination of the above tactics, we were able to compete with larger attractions and increase Hearstoppers’ daily revenue:
Over $10,000 in daily revenue starting October 15, 2024.
Started selling out tickets in August 2024.
Had a high of $41,798 in one day in November 2024.
Not only were we able to sell out tickets in October, but Hearstoppers had to extend their tickets to November due to popular demand!
At Muse Group, we specialize in helping small businesses with seasonal marketing campaigns & events. Using a combination of SEO, Google Ads, newsletters, and more, we will tailor a strategy to help make your seasonal campaign a success!
